Outsmarted

QPlay had a hit product – Outsmarted, a board game with a companion app that turns your living room into a live quiz show. But they had a serious problem. The previous developer's architecture couldn't scale, and when Christmas traffic spiked, the app buckled under the load.

The codebase was unmaintainable. Patching wasn't an option – every fix introduced new issues. With over a million families already playing and retail partnerships with Amazon and Target, QPlay needed a team that could rebuild the entire application from scratch without disrupting the experience for existing players.

We started with a full technical audit of the existing system to understand what had gone wrong. The answer was clear: a complete rewrite with scalable architecture at its core.

We chose Unity as the foundation – one codebase targeting iOS, Android, and Windows simultaneously. This gave QPlay cross-platform reach without maintaining separate native apps. On the backend, we designed infrastructure built to handle peak traffic (no more Christmas crashes) while supporting real-time multiplayer connections across up to six devices worldwide.

Outsmarted has become a genuine commercial success. The app holds a 4.8-star rating from more than 290,000 App Store ratings, and 4.8 stars on Google Play. Over one million families are now playing, and the game is stocked by Amazon and Target across the UK and US.

The scalable architecture we built has handled every peak season since – no outages, no slowdowns. QPlay has since launched Outsmarted 3, a major update featuring a redesigned UI, new game modes, and refined remote play, all built on the foundations we put in place.