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Top Industries Adopting AR in 2021
2021 is likely to become known as the year when it all changed. The advent of mass-produced and cheap AR headsets – of the level that VR currently enjoys – and the means…
How VR & AR Are Transforming The Travel Industry
The desire to travel and visit new places is one of the things that makes us human. Our implicit yearning to explore the world and drink in its sights, sounds, and…
Ways AR Can Change the World in the Next 5 Years
Back in 1965, Intel’s co-founder, Gordon Moore, predicted that chip improvements would double processor speeds and that overall processing performance would double every…
Unity MARS – What’s New?
The Unity Mixed and Augmented Reality Studio (catchily known as MARS) is a useful extension that adds functionality to support augmented and mixed reality content…
How AR & VR Are Transforming The Real Estate Business
The Real Estate business – that’s buying and selling property to those of us in Europe – is one of those that is ripe for Augmented Reality. The need to view properties…
AR and VR on Their Way to Alter Modern Medicine
When we think of surgeons, we tend to regard them as highly skilled experts with hands as steady as a rock, but never consider the fact that they were once novices at the…
Google Reveals Details about Their Progress on Wrist-worn Devices
Electronic wearable devices – as opposed to wristwatches, which have been around for a not inconsiderable amount of time – have moved on a fair bit from when the concept…
The Power of Unity in AI
The role of artificial intelligence (AI) and machine learning (ML) is becoming ever more profound in the world of gaming, and it is becoming such a powerful force, that…
AR Contact Lenses: Taking AR to the Next Level
It wasn’t that many years ago that Augmented Reality glasses were big news and we were getting all excited by the prospect of Google Glass, Magic Leap, and Microsoft…
What to Expect From AR/VR in 2021
The growth of AR and VR systems is kinda exponential; now that we have established usable – and fun to use – systems, their scope and usability is growing enormously and…
Microsoft Joins The Race to Bring VR to The Mass Market
You just know that when a company as large as Microsoft gets behind some piece of technology, that it is going to end up being really big. Okay, admittedly, they have had…
How AR and VR Can Help To Build a Powerful Conversion Funnel
There has been little more enticing over the last few years than the promise of Virtual Reality and Augmented Reality devices, and the promise to completely revolutionise…