XR Technologies Are Redefining Business and Climate Strategies

Undoubtedly, AI is having a massive impact on our everyday existence, and will continue to become a major impact on humanity. Whether it is image and text generation, chatbots, or XR experiences, more and more of our daily lives are becoming dominated by an increasingly smart AI. 

However, there is a growing movement in which XR is becoming a powerful tool in the development of innovative sustainability solutions, and is now seen as being the go-to means of analysing markets and delivering training. But those are the obvious uses and XR technology is being employed in even more diverse ways to use this technology. Not only is this now a major trend in technology, but it is also a significant change in the way that businesses develop, run their operations, and interact with business stakeholders.

Simulation of Climate Scenarios

Predicting the future of our planet is a huge business, but for the most part these research projects have consisted of rather dry and verbose reports that have used doom-laden perspectives to try to convince world leaders and the general population alike that the climate needs to be tackled. But supposing you could show those people what a bleak future out-of-control climate change would bring?  

That would be a much more powerful message and would be a tool that would invoke an outrage that words simply cannot. The solutions to climate change need to be driven by outrage.

Global Collaboration Without Travel

The global village means that we now do business with other suppliers and customers all over the world. Travel – whether it is by aircraft, ship or land vessel is a major contributor to the damage being done to the climate, and restricting travel is now seen as being a necessary way of curtailing climate damage.   

XR technologies are the obvious means of replacing international – or even local – travel, while allowing businesses to meet with those who are essential to ensuring that a business continuity is maintained. There are a growing number of XR Apps that allow collaboration, wherever the users are in the world. By using virtual systems, we can significantly reduce global travel, and therefore the pollution that is associated with it. 

Global Collaboration in Real Time

The World Economic Forum – the international organisation for public-private venture cooperation – is quickly establishing itself as an authority on innovation in global business, and seeking out new and novel ways of making it happen. The WEF have recently set up the Global Collaboration Village, which is seen as being a Metaverse answer to connecting business leaders and those with the power to oversee real change.  

The Collaboration Village has been set up to be far more than just a virtual forum where people can meet and discuss issues and solutions, and is fast becoming the center for tackling the shift in our climate. Through dynamic visualisation, real-time interaction, and co-presence, immersive technology enables decision-makers to address obstacles. Within the Village, a burgeoning community of leaders engage in the learning, hosting, showcasing, and collaborating to enhance their impact.

Because of the size and political and social impact of the WEF organisation, the Global Village is being taken very seriously, and is going to become an increasingly important – and authoritative – voice in world business and politics. And it’s all driven by VR, meaning that no one needs to leave their own country to be a part of it.

Driving the Supply Chain

XR technologies are often seen as simply a means of allowing long distance collaboration, but innovative users are making it much more than that. XR technologies are currently employed in a variety of industries and federal agencies to facilitate data visualisation, workforce training, and design. These immersive technologies are being employed to enhance safety, collaboration, and real-time decision-making, providing businesses with valuable insights for the adoption of similar innovations.

A recent report demonstrated the extent to which XR is now being routinely used in Government agencies. These include a wide range of bespoke XR applications across federal agencies, such as workforce training, data visualization, design, public outreach and even medical treatment.

A total of fourteen federal civilian agencies reported using immersive technologies in FY 2022 and FY 2023, most frequently for those mentioned above and planning. The three types of technology with the highest reported use among these agencies were simulators, VR, and AR. Nine of these agencies reported using at least one type of immersive technology on a weekly basis. The most frequently used immersive technologies were simulations and MR interactions.

This level of commitment to immersive technology shows that it has become entrenched in the operations of Government, and that becomes a major driving force in having it become established in the private sector too.

Collaboration is the Future

A growing number of private sector and Government agencies are seeking out ways to use XR for business growth and climate tackling operations that involve the collaboration of many people in different locations. XR is proving to be the major tool in getting people together to either discuss issues or to work together. 

However, this technology is only as good as the software and Apps that allow it to run properly, and that means that there is a need to develop software that is up to the job. Unity Developers offer an expert software development team who are ready to help you create a new breed of XR Apps and games to deal with this growing market. Come and talk to us if you have an idea that can help push XR to the next level.